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AI use cases

AI at work in every department.

54 practical ways AI takes on real work today, organised by team, with the systems each use case connects to.

AI for sales

Renewals & account carePipeline & forecastingProposals & quotesLead capture & routing
Sales

RFP responses from past wins

Drafts answers to new RFPs using your previous winning bids, ready for a salesperson to refine.

CRMSharePoint
Sales

Discount approvals with margin view

Routes discount requests to the right approver with the margin impact calculated upfront.

SalesforceTeams
Sales

Lead enrichment & routing

Researches inbound leads, scores fit and assigns them to the right rep within minutes.

HubSpotGmail
Sales

Renewal risk alerts

Combines usage, tickets and payments to flag accounts likely to churn.

CRMZendesk
Sales

Quote generation

Builds accurate quotes from price lists and deal terms in seconds.

NetSuiteWord
Sales

Pipeline commentary

Writes a weekly pipeline narrative for leadership with risks highlighted.

SalesforcePower BI

AI for marketing

ReportingCampaigns & adsContentMarket & competitor research
Marketing

Daily ad-spend checks

Compares spend against plan every morning and flags campaigns drifting off budget.

Google AdsMeta Ads
Marketing

Competitor watch digest

A weekly briefing on competitor launches, pricing and messaging changes.

WebEmail
Marketing

SEO content briefs

Turns keyword research into structured briefs for writers.

Search ConsoleNotion
Marketing

Campaign performance reports

Pulls numbers across channels into one readable report.

GA4LinkedIn Ads
Marketing

Localised copy variants

Adapts campaign copy for US, UK, UAE and EU audiences.

CMSDrive
Marketing

Lead attribution

Connects UTM data to closed revenue so you know what works.

GA4CRM

AI for customer service

Incoming queriesComplaints & escalationsHelp articlesFeedback analysis
Customer service

Email triage

Classifies and prioritises incoming email, and drafts replies for agents to send.

OutlookFreshdesk
Customer service

Sentiment monitoring

Detects frustrated customers early and escalates before issues grow.

ZendeskSlack
Customer service

Help-article drafting

Turns resolved tickets into new knowledge-base articles.

IntercomConfluence
Customer service

WhatsApp support agent

Answers order and account questions 24/7, handing off to humans when needed.

WhatsAppCRM
Customer service

Feedback themes

Summarises survey and review comments into clear themes each month.

QualtricsSheets
Customer service

Escalation summaries

Gives managers a one-paragraph history of every escalated case.

Zoho DeskTeams

AI for operations

Order processingInventory & purchasingVendor managementQuality & auditsDispatch paperwork
Operations

Order entry from email & PDF

Reads purchase orders in any format and creates sales orders automatically.

SAPOutlook
Operations

Maintenance assistant

Technicians ask questions and get answers from manuals and past work orders.

MaintainXMobile
Operations

Phone-based stock counts

Count inventory with a phone camera; discrepancies are logged instantly.

Mobile appERP
Operations

Vendor performance scorecards

Tracks delivery times, quality and pricing for every supplier.

NetSuitePower BI
Operations

Dispatch documents

Generates invoices, packing lists and shipping documents from order data.

ERPDocuSign
Operations

Audit preparation

Collects evidence and checklists ahead of quality audits.

SharePointExcel

AI for finance

Invoicing & collectionsSupplier bills & paymentsMonth-end closeTax & complianceMIS & cash flow
Finance

13-week cash-flow forecast

Updates a rolling cash forecast from receivables, payables and bank data.

NetSuiteExcel
Finance

Bank reconciliation

Matches bank lines to ledger entries and flags exceptions for review.

ERPBank feeds
Finance

Collections follow-ups

Sends polite, personalised reminders based on ageing and customer history.

Zoho BooksGmail
Finance

Invoice-to-PO matching

Three-way matching of invoices, POs and receipts with variance alerts.

SAPOutlook
Finance

Monthly MIS pack

Produces management reports with variance commentary.

Power BIExcel
Finance

VAT / GST checks

Validates tax fields before filing and highlights mismatches.

ERPSheets

AI for hr

HiringOnboardingLeave & attendancePayroll questionsPolicy questions
HR

Resume screening with reasons

Shortlists candidates against the role and explains every decision.

DarwinboxOutlook
HR

HR policy assistant

Employees get instant, accurate answers from your HR policies.

TeamsSharePoint
HR

Onboarding journeys

Coordinates accounts, documents and first-week tasks for new joiners.

KekaEntra ID
HR

Interview scheduling

Finds slots across panels and sends invites automatically.

OutlookTeams
HR

Performance review drafts

Summarises goals and feedback to speed up reviews.

SuccessFactorsDocs
HR

Payroll query handling

Answers payslip and deduction questions with the source shown.

HRMSChat

AI for it

HelpdeskJoiners & leavers accessAsset trackingSecurity checks
IT

Phishing detection

Analyses reported emails and quarantines confirmed threats.

DefenderOutlook
IT

Helpdesk first response

Resolves password, access and how-to tickets without waiting.

ServiceNowTeams
IT

Access for joiners & leavers

Provisions and removes access across systems on schedule.

Entra IDIntune
IT

Outage status updates

Posts clear updates every hour during incidents.

JiraSlack
IT

Asset inventory

Keeps laptops, licences and owners up to date.

IntuneFreshservice
IT

Security posture checks

Reviews settings weekly and reports gaps.

M365 adminDefender

AI for leadership

Meeting follow-upsManagement reportsBoard & investor packs
Leadership

AI meeting minutes

Captures decisions and action items, and sends follow-ups to owners.

TeamsGoogle Meet
Leadership

Business review commentary

Explains why numbers moved, not just what they are.

Power BIExcel
Leadership

Board pack assembly

Gathers inputs from each function into one consistent pack.

SharePointWord
Leadership

Daily leadership brief

A morning summary of sales, cash, operations and risks.

EmailDashboards
Leadership

Strategy research

Market sizing and competitor analysis on demand.

WebDocs
Leadership

OKR tracking

Keeps goals and progress up to date across teams.

AsanaPlanner

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